Leemings to the climate cliff.
Environment writer and academic Nicole Clark looks at how climate change sceptics’ views are promoted in Australian print media, concluding that the content generally reflects the ideals and best interests of the elite.
In the mass media, the political economy perspective is centred around the principle notion that the media is owned and run by elites that seek to mandate the distribution and dissemination of media content, in accordance with their own ideological values. Most notably, those values that reflect a more right wing political sentiment (Herman and Chompsky, 2008). Therefore, political economy is synonymous with the view that corporate news structures own the right to media content and therefore own the right to the message. Under these pretences, corporate news bodies are able to frame content according to the best interest, concerns and needs of the elite (Herman, 2009).
Freedom to act and freedom…
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